After the phenomenal, explosive success of his debut album Born to Do It, Craig David faced the daunting task of avoiding the curse of being a ‘one-hit wonder.’ The release of Slicker Than Your Average in 2002 was his resounding and confident response to all his critics. The title of the album itself sounds like a bold manifesto, and the music fully justifies it.
While the debut was imbued with light London 2-step and herridge, the second work is a step onto the international arena. Craig added dense bass, hip-hop rhythms and harder, more urban beats to his sound, targeting the American market. At the same time, he did not lose his main weapon — incredibly soft, flexible vocals that seem to glide over the melody.